A solution for marketing automation can benefit your business in numerous ways. From advanced email campaigns allowing you to nurture leads based on your customers' behavior and lead scoring to help your sales team prioritize follow-ups, marketing software for small business provides a variety of features that translate into smarter marketing activities as well as better alignment between marketing and sales and improved results in sales conversions. However, with hundreds of different solutions for marketing automation available in the market that it is often confusing for someone to choose the perfect solution for their company. While some tools are easy to use, other platforms have several features. Many are available at a reasonable price, and others have proved to be more robust and reliable than other platforms. In this competitive, overcrowded market, how does an individual find a solution that is perfect for their needs? We'll help you by providing a list of things to think about prior to making a purchase.
You should consider the price of the platform that you're purchasing. There are some vendors that offer deals that apparently look incredible, but when it comes down to the first payment, you realize that there were lots of hidden charges which you weren't informed about. The fees may be for extra features or customer support. Other tools can be charged for the number of contacts you create and the amount of emails you send. In addition to this, some companies also tend to offer enticing prices in the first few months and then offer revised rates for the rest of the subscription, so make sure that you go through the specifics of your contract/subscription beforehand. An ideal solution doesn't have any hidden costs , and also lets you know whether you'll be charged anything extra for additional features or add-ons.
Scalability and the size of the company
Many marketing automation software service providers offer various pricing plans based on the size of your company. If you're operating on a small scale and don't anticipate handling more than one thousand leads a month, then there is no reason to invest in the largest subscription which lets you manage more than one million leads per month. If the business you're interested in does not offer an option that is tailored to the size of your business you are always able to negotiate with them about a customized software version.
Scalability is an additional aspect to consider when you purchase modern marketing-automation. Every business wants to expand (and not stop growing) and your marketing software is expected to be able to expand with you. A majority of service providers provide solutions that utilize the software as a service (SAAS) model, which means paying for online access to the system as well as the number of users that got added or processed by it. These advanced solutions are easy to expand and don't require any additional software or hardware. It is important to reach an agreement that does not limit your ability to scale.
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